Challenge
The café had strong foot traffic but weak brand recall online and messy social assets.
Thoughtful design and marketing for small businesses ready to grow.
Cabinets & Cup Co. Brand Relaunch
The café had strong foot traffic but weak brand recall online and messy social assets.
Food & Beverage
Client: Cabinets & Cup Co.
A local artisan coffee and cabinet concept needed a stronger brand voice, cleaner content flow, and a website that matched their premium in-store feel.
Solution
Introduced a complete identity refresh, new website structure, and local campaign cadence tied to weekly neighborhood events.
Approach
- Conducted one-week local customer interviews and mystery shopper notes.
- Mapped the full customer journey from discover to repeat visit.
- Built a lightweight style kit for social, menu cards, and signage.
- Repaired image hierarchy and reduced landing page friction.
- Tested three homepage versions over two launch cycles.
- Documented post-launch operating playbook for weekly updates.
What we delivered
- Brand language guide with tone, taglines, and visual treatment.
- Menu-focused homepage redesign and navigation reset.
- Local event landing templates for every month.
- Photography and social card standards.
- CMS-backed announcements block for weekly promos.
- Team runbook with weekly checklist and publishing calendar.
Outcome metrics
Traffic quality improved because search snippets and social previews became consistent with in-store visuals. Staff measured stronger walk-in confidence through easier pre-visit content.
Brand awareness score up 42% in 3 months
Direct reservation form submissions up 61%
Average social engagement doubled
Scope tags
Branding • Website • Local SEO
Team: Brand Lead, Web Engineer, Copywriter, Campaign Lead
Timeline
- Week 1: Brand audit and stakeholder interviews.
- Week 2: IA and user flow design.
- Week 3: Visual system and campaign calendar.
- Week 4: Development and launch with tracking.
- Week 5: Training and content onboarding.
Project quote
“We saw our website stop competing with our social posts and start supporting a full brand story.”
Alex M., General Manager