Challenge
High-intent visitors found the sign-up flow confusing and dropped off before leaving details.
Thoughtful design and marketing for small businesses ready to grow.
North Ridge Executive Coaching Platform
High-intent visitors found the sign-up flow confusing and dropped off before leaving details.
Professional Services
Client: North Ridge Coaching
A coaching business needed a calm brand presence and modular sales funnel to convert curiosity into structured sessions.
Solution
Built a modular funnel with clear session pathways, trust proof, and guided onboarding prompts.
Approach
- Built detailed buyer personas for each target coaching segment.
- Created service pages tuned to career and founder tracks.
- Developed a short, structured intake survey before booking.
- Added social proof blocks with outcome-oriented stories.
- Introduced recurring webinar and lead magnet content stream.
- Tracked funnel behavior and simplified weakest conversion steps.
What we delivered
- Three coaching pathways with distinct outcomes.
- Booking funnel with qualification and payment-ready copy.
- Landing page split test framework.
- Calendar and form integration for scheduling.
- Trust proof module and case story gallery.
- Monthly analytics and insight dashboard.
Outcome metrics
Qualification improved and the team gained predictable booked sessions with cleaner post-booking communication.
Session inquiry-to-booking conversion up 46%
Average time to first booked session down 38%
Landing page interaction time up 29%
Qualified leads improved across all coaching tracks
Scope tags
SaaS • Sales Funnel • Professional Services
Team: Brand Strategist, Conversion Copywriter, Implementation Engineer, Ads Specialist
Timeline
- Week 1: Persona alignment and funnel mapping.
- Week 2: Pathway content and proof strategy.
- Week 3: Development and integration pass.
- Week 4: Soft launch and conversion calibration.
- Month 2: Monthly optimization sprint.
Project quote
“Our sales calendar finally matches the brand rhythm we wanted to show clients.”
Carl R., Founder